Nesma El-Shazly's avatar

Nesma El-Shazly


An optimist daydreamer who believes in fairies and unicorns, driven by her positivity and enthusiasm, yet logical and well connected to reality. She is a proud mother and wife, who treasures family and friends more than anything. Her biggest passion is music, followed by her love for basketball and photography. Writing is her favorite getaway, her own happy bubble where she translates her flashing thoughts into meaningful words and brings her imagination to life.

Hisham Kharma: Representing Egyptian Fusion Music to the World

Hisham Kharma: Representing Egyptian Fusion Music to the World

Hisham Kharma is one of the biggest names in the music industry in Egypt, not only recognized for his distinctive sound in the ads and shows he composes music for, but also for the amazing success of his first album, First Voyage that’s STILL a bestseller in Virgin Megastores even though it was released five years ago. WOW! […]

Inspiring Women: Fa3el Kheir’s Alia Shedid and Aquila Abdel Rahim

Inspiring Women: Fa3el Kheir’s Alia Shedid and Aquila Abdel Rahim

The art of giving

When Mobinil introduced the idea of “Fa3el Kheir” this Ramadan to encourage people to do random acts of kindness for the unfortunate and needy, everyone was thrilled about the idea and the initiative. Yet they were not the first to come up with such an inspiring movement. Alia Shedeed, a freelance life coach, and Aquila […]

Inspiring Women: One Of Egypt’s Youngest Female Producers Yara Hassan

Inspiring Women: One Of Egypt’s Youngest Female Producers Yara Hassan

As an AUCian who majored in TV journalism, Yara Hassan decided to take an unexpected ride into Egypt’s media world, not knowing what to anticipate or where it would lead. She rolled up her sleeves and took on the first job that came her way: a position at a governmental TV channel. Not the least […]

Zar at Makan: Authentic Egyptian Folk Music in Cairo

Zar at Makan: Authentic Egyptian Folk Music in Cairo

  The moment you hear the word “Zar” you immediately feel petrified, but the way Egyptian movies portray Zar practices is so unjust and entirely wrong.     Zar music goes way back in Egypt; it is part of its history and traditions. Practiced for spiritual euphoria, the performers describe it as the divine possession […]

The Grass Is Greener on the Inside with Living Blocks

The Grass Is Greener on the Inside with Living Blocks

  Everyone is doing their own thing lately, new projects and cool ideas are popping up frequently these days, which still gives me hope in this country. I love when Egyptians challenge themselves with new and creative ideas and actually get great results, especially when they add tangible change to the environment and the community. […]

7 Signs You’re A BeFit Addict

7 Signs You’re A BeFit Addict

Once you start working out at BeFit, there’s no turning back. The magnificence of natural endorphins that take over your mind and body pushes you to get up and go work out almost every day. If, for any reason, something comes up and you can’t make it to the session, you feel like you missed […]

Great News for Home Cooks and Foodies!

Great News for Home Cooks and Foodies!

Wanna showcase your delicious signature dishes and sell your magnificent food online?! Then Yumamia is the perfect platform for you! Yumamia.com is a professional and user-friendly website for ordering  homemade food online. It is a platform that connects talented home cooks with homemade food lovers! It helps cooks organize their menus and facilitate the  process […]

DJ Ahmed Eid’s Florentine Rabbit Ranks 6th On Global Nu-Disco MixCloud

DJ Ahmed Eid’s Florentine Rabbit Ranks 6th On Global Nu-Disco MixCloud

  For the past few weeks, the music mix “Florentine Rabbit” by DJ Ahmed Eid, has been all over the place, FYI PEOPLE! The “Florentine Rabbit” music set reached numbrr six on the global Nu-Disco Mixcloud and that’s pretty BIG! The name got us curious to know the story behind it, as well as the […]

Slickr: The Hottest New Social Media Platform For Fashion

Slickr: The Hottest New Social Media Platform For Fashion

Talking about the hippest “fashion” social network and the first of its kind in Egypt and soon in the Middle East, Slickr is your new gateway to the fashion world and anything related to it. Introducing an online platform for Fashion Bloggers, Models, Fashionistas or anyone interested in the field to do their own thing, […]

Q&A With Inspiring Musician Hisham Kharma

Q&A With Inspiring Musician Hisham Kharma

I remember in the late nineties when Shams El Zanaty’s cover by Hisham Kharma was larger than life.  It was literally playing everywhere; it was the hippest, coolest tune and we just couldn’t get enough of it! I knew then that this guy is going to be big in this business and he sure proved me […]