Menna Shalaby and Ahmed Malek Star in New Moving Campaign That Promotes Accessibility

Menna Shalaby and Ahmed Malek Star in New Moving Campaign That Promotes Accessibility

  Helm Foundation just adopted a campaign that sheds light on a very important and critical matter —  a matter that most people, sadly, do not consider. There are around 14 million Egyptians with disabilities in this country, and the serious lack of accessibility comes as a big problem, especially when there’s so little potential […]

Ad-Dicted Exclusive: Pepsi #FUTBOLNOW Behind the Scenes

Ad-Dicted Exclusive: Pepsi #FUTBOLNOW Behind the Scenes

Love football? Love music? As part of Pepsi’s 2014 football campaign, Pepsi has released a video combining the best of both worlds and imploring viewers to appreciate every moment. To be released in over 100 countries, the video features an impressive 2014 Pepsi all-star football lineup including Robin van Persie, David Luiz, Sergio Ramos, Sergio […]

Ad-Dicted: Emirates Scores Pele and Cristiano

Ad-Dicted: Emirates Scores Pele and Cristiano

Emirates, which bills itself as the “World’s Best Airline”, spared no expense in their latest World Cup-related ad, pairing up the highest paid footballer in the world, Cristiano Ronaldo, with football legend Pele. Watch how the superstars are “humbled” when flight passengers and fans recognize the football greats on the plane:     WE SAID […]

Viral Visual: Coke Super Bowl Ad Reactions Reveal How Racist Americans Still Are

Viral Visual: Coke Super Bowl Ad Reactions Reveal How Racist Americans Still Are

Last Sunday, Coca-Cola provoked outrage in America after airing a – God forbid – multi-cultural, interfaith, gay-friendly advertisement, during the Super Bowl, to the tune of “America the Beautiful.” Commercial time during the Super Bowl is its own competition between mega-corporations, which compete to win the attention of over 110 million TV viewers. The 60-second […]