11 Ads That Will Make You Feel Really, Really Nostalgic

11 Ads That Will Make You Feel Really, Really Nostalgic

by Abdulhameed Afifi

We’re going to take you down memory — ads — lane where life was much simpler, and we were much, much younger. Beware that you’ll feel ancient AF after reading this listicle.     When Ruby made us fall in love with Faragello juice       When Amr Diab was BFFs with Pink, Britney […]

The Internet Lost It (in the Best Way Possible) over Pepsi’s New Ramadan Campaign

The Internet Lost It (in the Best Way Possible) over Pepsi’s New Ramadan Campaign

Ever since 2013, Pepsi Egypt has been highlighting the importance of gatherings with loved ones. When they first launched their ‘Yalla Nekamel Lametna’ (let us complete our gatherings) campaign, they pleasantly surprised us by bringing back our 90’s characters: from the 90’s Nelly, to Fatoota, to Bougy w Tamtam, and many many more.   Ever […]

This Guy from EG Bank’s Ad Is the Real Hero of Ramadan 2017

This Guy from EG Bank’s Ad Is the Real Hero of Ramadan 2017

  Everyone has something to say on social media the days. Whether it’s criticizing mosalsalat, prank shows or adverts, everyone seems to be angry about something on TV.   But along comes a guy who manages to bring Egyptians together; a young man who is all of us with a story that we can all relate to, the EG Bank […]

RamaScoops: Why These Ramadan Ads Have Egyptians Figured Out

RamaScoops: Why These Ramadan Ads Have Egyptians Figured Out

  The most important season for the advertising world is here, because Ramadan pretty much is the Egyptian version of the Superbowl. The month gets people to patiently wait for the wittiest and most creative ads to ever hit the market.   This year two ads have already caught our attention, due to the simple […]

Could Increasing Advertising Costs Spur Use of Solar Panels?

Could Increasing Advertising Costs Spur Use of Solar Panels?

    We came across an interesting tidbit of news this morning that we couldn’t resist sharing with you: apparently rising electricity costs in Egypt could push some advertising agencies to turn to solar panels to light billboards.   The combination of rising electricity costs and increases in licensing are reportedly doubling the costs of […]

RamaScoops 2016: Orange Ads Will Make Every Egyptian Smile

RamaScoops 2016: Orange Ads Will Make Every Egyptian Smile

  Stars are usually fashionably late. And oh, were they worth the wait! Orange’s latest campaign stands out uniquely from the competition; they first started with an introduction, stirring anticipation in the market. Everyone is waiting to see what Orange will come up with; it is their first Ramadan campaign after they rebranded into Orange (and […]

RamaScoops 2016: Magdi Yacoub and Ahl Masr Ads Will Make Your Heart Smile

RamaScoops 2016: Magdi Yacoub and Ahl Masr Ads Will Make Your Heart Smile

For as far as I remember, Ramadan has always been a month of doing-good, charity and giving back to society. But for some reason, it seemed to have taken a very dark turn; the ads of charity causes were more depressing than the drama on the Ramadan series, so depressing they actually become repulsive that […]

RamaScoops 2016: Juhayna, Birell, Cottonil and Dice Ads Taken down, Here’s Why

RamaScoops 2016: Juhayna, Birell, Cottonil and Dice Ads Taken down, Here’s Why

    In a swift and unprecedented move, and after backlash from the public, the Consumer Protection Agency (CPA) (جهاز حماية المستهلك) has issued an official statement ordering four ads to be ceased from being aired on TV as they “do not conform with societal values.” The decision is effective immediately; the CPA has officially […]

RamaScoops 2016: Universal, President Cheese and SAIB Bank Take Us Back to the 90s

RamaScoops 2016: Universal, President Cheese and SAIB Bank Take Us Back to the 90s

  Egypt has always been a hub for the Middle East when it comes to advertising, especially TV advertising. We have pioneered the industry and shaped it year after year. Over time, the industry has evolved a lot.   This year however, some brands have decided to stay back in the 90s; the look and […]

The Cost of a TV Commercial During Ramadan

The Cost of a TV Commercial During Ramadan

    With watching mosalsalat being such a huge part of our Ramadan habits, it’s also the time of year when TV channels make the most money. The cost of TV advertising spots for Ramadan were recently announced, and they’re up from 2015. This year, satellite channels are aiming for 750 million EGP in Ramadan ad […]

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