Here’s Why Saudi Men Are Not Here for Coca-Cola Middle East’s Latest Ad

Here’s Why Saudi Men Are Not Here for Coca-Cola Middle East’s Latest Ad

  Coca-Cola Middle East has just released their latest ad that shows a father teaching his daughter how to drive – this obviously refers to Saudi Arabia’s recent ruling that finally allowed women to drive. The daughter is seen having a tough time trying to work out the vehicle, but after one sip of Coca-Cola, […]

The ‘Poteto’ Ad Is an Actual Disgrace to Humanity and We Love It

The ‘Poteto’ Ad Is an Actual Disgrace to Humanity and We Love It

  There are only so many things that could go wrong with an ad, but time has proved that sometimes agencies can overdo themselves. From a product that is misspelled and mispronounced, encouraging kids to skip a healthy breakfast for over-fried junk, to a lack of artistic direction, the Poteto ad is so horrific and […]

Brilliant Ad by 500 500 Hospital Finally Gives Egyptians Something to Smile About

Brilliant Ad by 500 500 Hospital Finally Gives Egyptians Something to Smile About

  For the first time, we actually feel that we want to donate because we’re happy to do so,  not because we feel sad, nor  because we’ve been guilt-tripped. Ramadan is known for its heart-wrenching adverts, specifically when it comes to donation campaigns. The ads’ natures are usually depressing, dark and you always get the […]

Mohamed Henedy’s Ramadan Ad Gets an Epic Lego Spoof

Mohamed Henedy’s Ramadan Ad Gets an Epic Lego Spoof

  Love it or hate it, Orange Egypts Ramadan ad starring Mohamed Henedy has one hell of a catchy tune. Kids sing along to it, and adults appreciate watching their once upon a time favorite comedian.   Hussein Hakem, founder of  LegoGraphic Films “Hussein Hakem’s LEGO Videos” Facebook page, is known for creating videos mimicking big […]

This Guy from EG Bank’s Ad Is the Real Hero of Ramadan 2017

This Guy from EG Bank’s Ad Is the Real Hero of Ramadan 2017

  Everyone has something to say on social media the days. Whether it’s criticizing mosalsalat, prank shows or adverts, everyone seems to be angry about something on TV.   But along comes a guy who manages to bring Egyptians together; a young man who is all of us with a story that we can all relate to, the EG Bank […]

Concrete Just Launched Its Campaign Starring Egypt’s Hottest Men and Reactions Are Hilarious

Concrete Just Launched Its Campaign Starring Egypt’s Hottest Men and Reactions Are Hilarious

By Karine ElTantawi

  What on Earth is going on here? This is the best campaign to ever encourage consumers to go local. Concrete, Egypt’s biggest local retail store, just nailed it. Instead of resorting to social media influencers with no real life impact or male models who fail to connect with consumers, Concrete reached out to Egypt’s […]

Consumer Protection Agency Prevents Uber Egypt Campaign Mocking Mothers-in-Law

Consumer Protection Agency Prevents Uber Egypt Campaign Mocking Mothers-in-Law

  Via Cherine Rachad ElQuesny   Two weeks ago, Uber found itself recieving quite the backlash after someone posted on Facebook a photo of their latest billboard. The campaign was clearly trying to clarify how Uber can get you out of driving around family and friends, yet Egyptians did not like that Uber targeted mothers-in-laws […]

Egyptian Billboard Making Fun of Mothers-In-Law Receives Social Media Backlash

Egyptian Billboard Making Fun of Mothers-In-Law Receives Social Media Backlash

  It was only a couple of weeks ago that Sunny received one hell of a feedback when their ‘Enty 3anes‘ (translated to are you a spinster?) billboard emerged. The company, as well as the advertising agency, had to explain their motive, which was merely a shocking message that tackled demeaning sexist stereotypes. Today, a new […]

Could Increasing Advertising Costs Spur Use of Solar Panels?

Could Increasing Advertising Costs Spur Use of Solar Panels?

    We came across an interesting tidbit of news this morning that we couldn’t resist sharing with you: apparently rising electricity costs in Egypt could push some advertising agencies to turn to solar panels to light billboards.   The combination of rising electricity costs and increases in licensing are reportedly doubling the costs of […]

The Cost of a TV Commercial During Ramadan

The Cost of a TV Commercial During Ramadan

    With watching mosalsalat being such a huge part of our Ramadan habits, it’s also the time of year when TV channels make the most money. The cost of TV advertising spots for Ramadan were recently announced, and they’re up from 2015. This year, satellite channels are aiming for 750 million EGP in Ramadan ad […]

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