The Cannes Lions International Festival of Creativity is one of the world’s biggest hubs for those working in advertising, creative communications and all related fields. It was originally launched in 1954 by a group of international film advertising coordinators who were inspired by the Cannes Film Festival to get recognition for the film advertisers.
Throughout the history of the festival, it continued to evolve to reflect the change in communications and advertising fields. It has now local representatives in more than 90 countries around the world, and the Cannes Lions community has finally been introduced to Egypt.
We sat with Mai Salama, Managing Partner of Cannes Lions Egypt, and she gave us insights from the academy’s modules that target anyone interested in creative thinking and storytelling, and here is what she told us!