Meet Hesham Safwat, the Man Behind Jumia Egypt’s Belief in the ‘Power of the Local’ and the ‘Democracy of the Online’

Meet Hesham Safwat, the Man Behind Jumia Egypt’s Belief in the ‘Power of the Local’ and the ‘Democracy of the Online’

Egypt, the beating heart of the Middle East and the Arab world, is the target market for any brand that wants to retain reputation, fame, and relevancy in the MENA region, ought to have a loyal consumer base in Egypt. Indeed, despite the times of economic turbulence and relative political instability the largest retail brands […]

Why #JumiaBlackFriday Became A Life Saver

Why #JumiaBlackFriday Became A Life Saver

  I’m a sucker for a deal, regardless if it makes sense or not; if it’s 50% off I want it!  Why would I need a brand new couch when mine is just fine, why because it was on sale of course.   So when Black Friday parlayed itself into our Middle Eastern lives a […]

Jumia Egypt Celebrates One Year Anniversary In Style

  Congratulations to Jumia Egypt for a blockbuster first year! The online retailer, which sells everything from Marc Jacobs handbags to bafra – and about 14,000 other products – celebrated their one-year anniversary with an invite-only fashion show atop the Fairmont Nile City Hotel. The weather was perfect, the bar was flowing and everyone was […]