Dubai Police Takes a Massive Stand Against Domestic Violence with Their Latest Initiative

Dubai Police Takes a Massive Stand Against Domestic Violence with Their Latest Initiative

by Marwa Khalifa

  Dubai just took an massive step in advancing the rights and protection of women and children with a new initiative against domestic violence.   Domestic violence is often ignored, but Dubai’s police force launched a new online portal that allows victims or witnesses of such incidents to report them immediately via a digital form. […]

The Creative Industry Summit Makes Its Way Back to Cairo on April 10th and 11th

The Creative Industry Summit Makes Its Way Back to Cairo on April 10th and 11th

If you’re a business developer, gamer, entrepreneur, fashion designer, brand manager, social media influencer, tech fiend, artist or an undergraduate with a colorful mind and wandering soul, The Creative Industry Summit is the place for you!     However, there’s only one requirement you have to meet; you have to be ready and open to get […]

MENA Cristal Innovation and Digital Conference Rocks Dubai

MENA Cristal Innovation and Digital Conference Rocks Dubai

By Monaliza Wahba

  Recently, the MENA Cristal Innovation & Digital Congress took place at the Sofitel Jumeirah Beach in Dubai, UAE for its 11th edition, which was dedicated to digital technology, online advertising and branding.     The event hosted experts in digital branding who discussed new technology, from virtual reality to wearable tech, and innovative marketing campaigns. Over […]

#DMFCairo: The Digital Media Forum Is Coming Back in November

#DMFCairo: The Digital Media Forum Is Coming Back in November

The Digital Media Forum is coming back to Cairo for another highly-anticipated round of inspiration and insight from industry professionals. Taking place on Sunday, Nov. 15 and Monday, Nov. 16 at the Four Seasons Nile Plaza, DMF Cairo features an impressive roster of speakers with insider expertise on marketing, advertising, sales and bussiness development in […]

5 Ways Social Media Has Turned Us Into Sociopaths

5 Ways Social Media Has Turned Us Into Sociopaths

The more attached I get to my phone, the more worried I get about my mental health. Whether we like to admit it or not, social media has mischievously taken over our lives – assuming, of course, that our pre-smart phone existence during the late 90s and throughout the 2000s was peachy and fruitful and […]

Ad-Dicted: Axe Hits Nail on the Head with Latest Online Ad

Ad-Dicted: Axe Hits Nail on the Head with Latest Online Ad

YouTube has become synonymous for bombarding us with ads prior to any video we watch. While most of them are annoying and obnoxious, there are those few ads that come along that intrigue us and we pass on clicking “Skip ad.” Axe’s latest campaign happened to be one of those said ads. The “Tatawor El […]

Q&A: Chantal Rickards on Branded Content in the Middle East

Q&A: Chantal Rickards on Branded Content in the Middle East

Chantal Rickards is a pro at “branded content”, or advertising industry-speak for editorial material featuring (and paid for by) a brand. Apart from judging in the Branded Content category at Cannes Lions last year, she’s the Head of Programming and Branded Content at MEC in London for the entire Europe, Middle East and Africa regions, […]

Q&A: Ahmed Shihab-Eldin on Media, Democracy and Social Change in the Middle East

Q&A: Ahmed Shihab-Eldin on Media, Democracy and Social Change in the Middle East

In a region where repression, self-censorship and a rigid status quo are the norm, perhaps one of the best positioned voices to speak about the intersection of digital media, democracy and social change is that of Ahmed Shihab-Eldin. With his impressive CV, Emmy-nominated journalist, social media addict and news producer Shihab-Eldin has borne witness to […]

Q&A: Digital Republic CEO Karim Khalifa Shares His Secrets to Success

Q&A: Digital Republic CEO Karim Khalifa Shares His Secrets to Success

Karim Khalifa is the founder and CEO of Digital Republic, one of the leading digital advertising agencies in Egypt and the region, with a number of award-winning campaigns in its impressive portfolio. DR offers “360 Total Digital Solutions” to its range of big name clients, many of which are attracted by the agency’s creative, innovation-centered […]

The Top Social Media Trends of 2014

All around the world and especially in the Middle East, social media has played a crucial role ever since 2011 (the very well-known period of the Arab spring). Social media is no longer just a means of entertainment and a luxury, now it’s in each and every aspect of our daily lives, from politics to […]