Top Egyptian Fashion Designer Is Giving One Lucky Winner a Once in a Lifetime Opportunity

Top Egyptian Fashion Designer Is Giving One Lucky Winner a Once in a Lifetime Opportunity

The fashion scene in Egypt has become more diverse with every passing day, but with that diversity, comes competition.     Which is where Amany El Cherif comes in. Fashion designers all over Egypt and the Middle East always try to swim against the current to make themselves stand out. They shower our timelines with […]

OPPO Made CFF8 an Unforgettable Fashion Show of the Year

OPPO Made CFF8 an Unforgettable Fashion Show of the Year

A few days ago Cairo Fashion Festival, in collaboration with Cairo Festival City Mall brought to you by ‘Selfie Expert’ OPPO hosted the capital’s largest fashion event for the eighth time.     The Egyptian fashion scene blossomed from the studios and workshops of designers, with golden hands and sheer incomparable talents to the runway.   From fashion guru Wadih El […]

Where Is Body Positivity and Plus-Size Fashion in the Middle East?

Where Is Body Positivity and Plus-Size Fashion in the Middle East?

by Rana Elhawary

Over the past few years, the Middle East’s fashion scene has grown in diverse ways. Firstly, the number of designers that are actively present in the region increased and, consequently, the quality and range of available designs and styles produced by said designers.     Secondly, there is a growing number of trend-setting celebrities and […]

Why GROHE Is Giving Us Ultimate Home Goals

Why GROHE Is Giving Us Ultimate Home Goals

Whenever I hear the name GROHE, the first thing that comes to mind is my bathroom sink, and quite possibly, the toilets we had at home. With very little knowledge and a yearning to know more, I jetted off from Cairo to Frankfurt, with very little expectations and knowledge on what to expect from ISH […]

Leading US Home and Lifestyle Channel HGTV Launches in MENA

Leading US Home and Lifestyle Channel HGTV Launches in MENA

by Charley Parker

  Leading US home and lifestyle channel HGTV launched yesterday across the Middle East and North Africa on the BeIN network (channel 118). The company also published a brand new website with design tips and property advice tailored specifically to viewers in the new region.   The website, HGTVarabia.com, showcases a wide array of home inspiration […]

9 Egyptian Brands That Are Set to Go Global

9 Egyptian Brands That Are Set to Go Global

Building and maintaining a brand is a key goal of companies across the globe. Brands represent a company’s values, products, services and future. While many US, European and Asian brands are recognized and respected throughout the world for quality, innovation and market knowledge, in the last decade several successful brands have emerged from the Middle […]

Kojak’s New Collection Trippin’ Startles and Inspires

Kojak’s New Collection Trippin’ Startles and Inspires

  Inspired by a trip to Cannes, Kojak’s new collection is grippingly intense with bold splashes of colors, patterns, and fabrics. After taking a look at a few exclusive images from the collection’s inspired photo shoot we had to know more, and the reclusive designer was happy to oblige.   Photos captured for what was […]

EXCLUSIVE: Norine Farah Absolutely Kills It with Her New Mate 8-Inspired Collection

EXCLUSIVE: Norine Farah Absolutely Kills It with Her New Mate 8-Inspired Collection

We said it before, and we’ll keep on saying it until Egypt hopefully becomes a fashion capital: We’ve got some serious talent. The kind of innovation and originality that makes your jaw drop when you hear that they are oozing out of designers as young as 20 years old, in a city where talent is hardly […]

Q&A: Egyptian Jewelry Designer Marwa Saadawi

Q&A: Egyptian Jewelry Designer Marwa Saadawi

Founder of Indira Jewelry

  Being an entrepreneur is never easy, especially when it comes to design. Marwa Saadawi made her start as a jewelry designer in 2013 with Indira Jewelry. Three years later, Saadawi made the move from New York City to Cairo, bringing her brand to an international market. We caught up with the Egyptian designer about her […]

A New Bar Has Opened in Dubai… for Naps!

A New Bar Has Opened in Dubai… for Naps!

  Ever gone to work so hungover (or just so demotivated) that you seriously contemplated passing out in the bathroom? Well, for the month of March, when caffeine fails and that post-lunch drowsiness hits you, just head over to Al Quoz for a nap. French design house smarin has opened up The Nap Bar, which offers visitors special nap pillows, […]

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