Vlogger, Just A GoProer, Guides Us on How To Post Sponsored Content Without Losing Followers’ Trust
Our lives have become consumed by social media and bloggers. Whether we like it or not, at one point of the day we come across recommended products by some of our favorite social media elites. While most of us by now realize these are paid ads, many are still not aware of how the world of influencers works.
In an ocean of bloggers, vloggers, and content creators, only a few can be called reliable and we believe that Just A GoProer (JAG) is one of them. Egyptian Vlogger, Mazen Yassen, started sharing videos taken by a GoPro under the name Just A GoProer. “JAG reflects what I would’ve loved to see in the content creation world. Keeping it simple and real without abusing the viewers and staying human with what comes with it; faults and all,” said Mazen.
It all started with personal journeys documented for his followers, yet the inevitable happened and he got clients. So, now we have the personal JAG and the products-promoting JAG. So, how does Just GoProer make a living without compromising his integrity amongst his followers?
The vlogger remains true to his personal unsponsored content where he appears in front of the camera documenting his thoughts, trips, and adventures in Egypt through short Instagram and Facebook stories, which have evolved throughout the past year.
When it comes to producing content for brands through Mazen’s platforms, JAG collaborates with brands that are of value to Mazen himself. Just GoProer stays true to himself and his fanbase, even if it means announcing that it is a sponsored brand, which is basically what most influencers worldwide now are doing.
As for the business side, JAG produces storytelling digital content that consumers will find relatable, genuine, believable, and shareable. Some of their clients are JWT Lebanon, Pepsi, Coca-Cola, Careem, and Azza Fahmy.