Luxury fashion and beach holidays are coming together this summer at Mandarin Oriental, Bodrum. French designer Simon Porte Jacquemus has partnered with the resort for a special beach takeover, transforming part of the property into a sun-soaked extension of the brand’s signature Mediterranean-inspired world. And it’s the biggest by Jacquemus so far!
If you’re not familiar with a beach takeover, it’s essentially when a brand redesigns a space to reflect its aesthetic, creating an immersive experience that goes beyond shopping.
What Has Changed?
Jacquemus has completely reimagined the resort’s Blue Beach, turning it into a stylish seaside destination filled with the brand’s distinctive design touches. Think striped umbrellas, branded paddleboards, custom beach paddles, and even resort buggies redesigned to match the look.
The overall concept is inspired by Mediterranean summers, with bold graphic stripes and bright coastal colours creating a playful yet elegant atmosphere throughout the beach area.
More Than Just a Beach Club
The collaboration also includes a dedicated beachfront boutique where guests can browse pieces from the new Resort 2026 Plage collection. Located directly on the sand, the boutique offers an opportunity to shop the latest Jacquemus designs without leaving the resort.
The idea is to bring fashion into the holiday experience itself, blending shopping, design, and leisure in one setting.
Why It Matters
Luxury brands are increasingly creating immersive experiences rather than simply selling products, and this collaboration is a good example of that trend. Instead of encountering Jacquemus in a traditional store, guests can step into a space that reflects the brand’s relaxed, sun-drenched vision of summer.
Final Thoughts
The Jacquemus takeover at Mandarin Oriental, Bodrum offers a fresh take on resort experiences, combining fashion, design, and beachside relaxation. Whether you’re there to shop the latest collection or simply enjoy the scenery, the collaboration brings a distinctive touch of French Riviera style to Turkey’s coastline.
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