Vogue Arabia Launched in Qatar, and Tara Emad Totally Slayed the Red Carpet

Vogue Arabia Launched in Qatar, and Tara Emad Totally Slayed the Red Carpet

  One word that means the world for every fashion guru and fanatic is Vogue. Since 1892, the lifestyle and fashion magazine has left a fabulous impact on every human alive, and finally the Arab world got its own edition of the world famous magazine.   Awaiting the arrival of our esteemed guests for this […]

Zedified: Credit to the Artists – Norine Farah x Farah El Sayed by Batool El Daawi

Zedified: Credit to the Artists – Norine Farah x Farah El Sayed by Batool El Daawi

By Radwa El Ziki

From the scenic views of Mena House to the eccentric styling of Farah El Sayed, we felt the need to express an ode to the creative minds behind this shoot. Norine Farah x Farah El Sayed is something out of the ordinary. What I love about this shoot is its editorial vibe. With wide shots […]

Zedified Fashion Focus: Salma Abou Deif for Mohanad Kojak

Zedified Fashion Focus: Salma Abou Deif for Mohanad Kojak

By Radwa El Ziki

I am obsessed with this. This collaboration is pure genius. From the photography, to the modeling to the detailed makeup, this photo shoot should be competing with the big boys. Simplicity is good, but this team has decided to take a more flamboyant approach. Photography and Designs: Mohanad Kojak Model: Salma Abou Deif Makeup: Nada […]

Q&A: Chantal Rickards on Branded Content in the Middle East

Q&A: Chantal Rickards on Branded Content in the Middle East

Chantal Rickards is a pro at “branded content”, or advertising industry-speak for editorial material featuring (and paid for by) a brand. Apart from judging in the Branded Content category at Cannes Lions last year, she’s the Head of Programming and Branded Content at MEC in London for the entire Europe, Middle East and Africa regions, […]