Adidas Unveils the ‘Loomhood’ Sneakers, Laced With Middle Eastern Stories
Adidas is back with something seriously special, and it’s not just about fresh kicks. Say hello to Loomhood, a limited-edition collection that blends iconic sneaker silhouettes with deep-rooted craftsmanship from Dubai, Riyadh, and Cairo. Think heritage, but make it street.
Adidas Revamps Samba and Handball Spezial with Middle Eastern Artistry
Adidas took two OG classics, the Samba OG and Handball Spezial, and gave them a makeover that tells a story. Each pair features artisan-made laces inspired by traditional fabric patterns, with the name of the neighborhood and its coordinates stitched in to represent the exact spots where these cultural gems were created. Talk about global drip.
Meet the Neighborhoods That Inspired the Loomhood Collection
Al Fahidi, Dubai
Home to Dream Girls Tailor shop, this historic neighborhood brings Talli lace into the mix, metallic threads, traditional flair, and a whole lotta UAE pride. The Loomhood Sneakers are also a nod to the UAE’s Year of Community, bringing generations together through style.
Diriyah, Riyadh
Saudi’s cultural heart is serving Al Sadu lace vibes, earthy, geometric, and handcrafted by Rashidah, a weaving queen with 30+ years under her belt. The Loomhood Collection also ties into the Year of Handicrafts and Vision 2030 goals to preserve Saudi artistry.
El-Khayamiya, Cairo
Bold colors, swirling patterns, and pure artistry – that’s the Khayamiya lace story. Handcrafted by Mohsen Shaaban, who’s been keeping this centuries-old appliqué craft alive for over five decades. Pure Cairo soul on your soles.
Where to Get?
You’ll need to move quickly, Adidas’ Loomhood Collection is a limited edition.
- UAE: Early Access on April 19 at 11 AM, Dream Girls Tailor, Dubai
- UAE: Adidas, Dubai Mall, April 21
- Saudi Arabia: Adidas, Riyadh Park, April 21
- Egypt: maison69store, Cairo, April 26
Why This Hits Different
Loomhood isn’t just a sneaker collab, it’s a tribute to real people, real places, and real craft. Adidas is linking global streetwear with centuries-old tradition in a way that feels modern, intentional, and actually meaningful.
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