Q&A: Kosta Petrov on What to Expect at Global Pr Trends Summit Cairo

Kosta Petrov, Chief Experience Officer, P World
Kosta Petrov, Chief Experience Officer, P World

With only few days left to the Global PR Summit Cairo, we sat down with Kosta Petrov, the organizer of the event, to discuss some of the presentations at the summit, his expectations from the event and his company’s expansion in Egypt.



The Global PR Trends Summit starts next Sunday. How are the final preparations going?


Yes. Finally after four months of preparations, the Global PR Trends Summit starts next week at the InternContinental Citystars Hotel in Cairo. We are all set for our first event in Egypt and I am confident that the Egyptian PR community is going to be happy with what we have prepared for them. Since this is our first event in Egypt, we are working extra hard to make it an unforgettable experience for everyone.



Even though this is your first event in Egypt, this is actually going to be the 15th edition of the Global PR Trends Summit, right?


Yes, the first ever Global PR Trends Summit was hosted in Serbia in 2011 and since then, we have taken the event to 14 different countries, including Turkey, Azerbaijan, Morocco, Qatar, Jordan, Russia and the Czech Republic.

This year alone, aside from Egypt, we are also hosting the event in Oman and Thailand. It is a lot of hard work but it is all worth it when we see the happy faces of our delegates.



The event features an amazing lineup of speakers. Can you pick your top five presentations from the event?


We have 14 speakers presenting, so it is a bit hard to make a top five list.
My personal favorite is the crisis simulation workshop by Donald Steel. It is a three-hour workshop where delegates get to experience a real-life crisis situation and prepare official statements and organize a press conference. Delegates will love it!

We also have great opening session on reputation management by Mary Jo Jacobi, one of the world’s biggest reputation experts and Patrick Jephson, Princess Diana’s Chief of Staff.

Another must-see presentation is by Thierry Nicolet from Schneider Electric. He will be talking about the latest trends in PR measurement. As you know, PR measurement is one of the most complicated things to do in PR, but he offers some really useful tips that any company can implement.



How happy are you with the response from the Egyptian PR community?


I am overwhelmed by the positive comments and the openness of the PR community to work with us on this project. Vodafone Egypt, our main sponsor, has been an amazing partner and has really offered us very useful tips on the PR scene in Egypt.

Over 120 delegates have registered for the summit, so yes, I am very happy with the overall response. Some of the companies that are coming are: Vodafone, Globalization Partners International, Mobinil, Pencell PR & Events, Ericsson, Samira Mohamed Ahmed Badawy Dewis, TA Telecom, Methanex, ElTawkeel.com, Abu Dhabi Islamic Bank, Orascom Construction Industries, Nile Sugar company, Publicist Inc, Philips Egypt LLC., Novartis Egypt, Sanofi, Hoffmann-La Roche Ltd. , Memac Ogilvy and Mather Egypt, Sanofi Egypt, Rada Research and Public Relations Company, Fairmont Nile City…



What are your plans after the PR Summit?


Well, I am happy to say that we already working on our second event in Egypt – the Global HR Trends Summit, which is going to take place from May 27-28 in Cairo. It is the first HR event in Egypt in the last four years and the response has been amazing.

Later this year, we are also planning to bring our biggest event – the Marketing Kingdom – to Cairo so you will see plenty of us this year.


The Global PR Trends Summit will take place from Mar. 29-30, 2015 at the InterContinental Citystars Hotel in Cairo. The event is organized by P World with Vodafone Egypt as the main sponsor.

For information on tickets and pricing please visit: http://www.thepworld.com/pevents/event/90/global-pr-trends-summit-egypt



WE SAID THIS: See you there!