We absolutely love it when fashion meets culture and nothing represents Arabs more than its unique calligraphy. Tunisian brand, LYOUM, is a prêt-à-porter brand, developed between Paris and Tunis, with delicate Mediterranean influences. The brand came to life in 2011, yet it’s their new collection that has got us falling in love.
Lyoum just posted on Instagram their latest photoshoot, taking place in Tunisia’s hottest spots as Sidi Bou Said, where models are flaunting outfits that screams culture. LYOUM released T-shirts and tote bags with fun calligraphy in different fonts. The collection is a fun reminder that the Arabic language can be used to add an edge to clothing.
Check out the cute collection below:
