Maharat: Google and Emirates Foundation Are Announcing $300,000 Arabic language initiative!
Google and the Government of the Abu Dhabi are joining forces to bring to life their new Arabic language digital skills initiative! It’s announced that Google will grant the Emirates Foundation $300,000 to expand the scope and distribution of its “Maharat min Google” training programmes in the UAE.
The plan is for the digital skills trainings and career pathway programs to reach 5,000 unemployed youth in rural areas to help them get ready for the job market. According to Arabian Business, the Maharat min Google programme launched this April, and delivered training to more 100,000 students across the Middle East, amassing over 560,000 hours across 100 lessons and 26 core topics in digital marketing. The topics include search engine marketing, social media, video, e-Commerce, and data analytics.
Google has also announced it is seeking more local partnerships across the region with governments, universities, private-sector businesses and nonprofits to expand the program. “Our partnership with Google is a critical part of our model of Youth Development which is about solving social problems systemically and at scale.” Said Mohamed Al Hosani, Director of Programs at Emirates Foundation.