“I Wish You Were Here”: Saint Laurent Goes All the Way to Morocco for Their Latest Collection
After many cancellations and postponements, the pandemic has definitely ruined the fashion calendar. However, every fashion house decided to follow their own pace. Back in October, Anthony Vaccarello, the creative director of Yves Saint Laurent collections said that he prefers to present it “at the right time, in the right way”. Fast forward a few months later, Vaccarello picked out a new way to present the fashion show, away from the scheduled fashion shows and fiercely towards the deserts of Morocco.
For the Spring/Summer 2021 collection, titled “I wish you were here”, Saint Laurent posted a 10-minute film shot by Nathalie Canguilhem in the Moroccan desert where you can see models walking on top of the sand dunes. YSL described the film as “an invitation for escapism”.
It came as no surprise when the legendary fashion house decided to head to Morocco to present the fashion show because YSL himself has many stories in North African nations. Back in the 1980’s he actually chose Marrakech as his second residence, and he was such a big part of Moroccan society that he had a street named after him, and one of Marrakech’s best museums is dedicated to the iconic designer.