It is always exciting and rather mind-blowing when we find smartly embedded messages in our everyday social media tools. Going through your Instagram stories, the last thing you’d expect to find is a smart campaign against domestic violence.
Dubai Foundation for Women & Children joined forces with FP7/McCann Dubai and the results are quite impressive. Men are invited to follow the @lifeof_farah Instagram account and with every tap on its story, you clearly see the effect of domestic abuse.
Watch the chilling video below:
WE SAID THIS: Don’t miss You Have to See This Domestic Abuse Billboard Stopping Traffic in Cairo.