Dubai Foundation Uses Instagram Stories to Raise Domestic Abuse Awareness

It is always exciting and rather mind-blowing when we find smartly embedded messages in our everyday social media tools. Going through your Instagram stories, the last thing you’d expect to find is a smart campaign against domestic violence.


Dubai Foundation for Women & Children joined forces with FP7/McCann Dubai and the results are quite impressive. Men are invited to follow the @lifeof_farah Instagram account and with every tap on its story, you clearly see the effect of domestic abuse.



Watch the chilling video below:




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