Orange Proves #What_Matters_The_Most to Egyptians

Orange took Cairo by storm several times this year! Once by announcing its appearance on the telecom scene in Egypt, and again with their #What_Matters_The_Most. Orange invaded Mall of Arabia, Cairo Festival City and City Stars with their #What_Matters_The_Most campaign. Orange presented Egypt’s mall goers with sentimental gifts that truly spark each individuals’ interests. The social media to real life campaign came to be after receiving remarkable reactions from Orange’s online community.

Art enthusiasts indulged in the newest gadgets by getting the first glimpse of the Matrix camera in the country. Techies had a chance to preview new releases of on the market. Home bodies found the latest and greats in smart technology with Orange’s innovations in communication. Creatives in business were introduced to new work methods over a span of a variety of industries. Many participants of Orange’s campaign competed in “Who Will Win the Million?” contest for a chance to win a a seriously sweet prize.

Orange has already made it’s name known in Egypt with revived hopes for Mobnil carriers, by basing delivering phenomenal phone service. Orange’s guests participated in several contests and were showered with a number of amazing gifts. Orange’s #What_Matters_The_Most campaign was launched to gain and strengthen the trust of Egypt’s mobile users.

All attendees enjoyed Orange’s various surprises, signed up in more than one competition and received numerous gifts. As Orange is a company that is known for communicating with their customers according to their main interests, it was able to show their new innovative services, that is mainly concerned with facilitating their customers’ daily lives by meeting their main needs.

WE SAID THIS: #What_Matters_The_Most Takes Egyptian Social Media By Storm