Fresh Food Market: Grocery Shopping in Cairo Redefined

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Grocery shopping in Egypt is one of the biggest nightmares you can go through, having to go to a hundred different places to find the products that you want and struggling to find organic produce and your favorite imported ingredient.

2FFMLocated in Plaza 34, Sheikh Zayed and Point90 Mall, New Cairo, Fresh Food Market is definitely changing that and making grocery shopping as easy and fun as possible. As the founders of the highly acclaimed supermarket chains Metro and Kheir Zaman, they have already significantly contributed to developing the concept of food retail in Egypt and now they are taking it to a whole ‘nother level!

For the first time in Egypt, Fresh Food Market offers a premium shopping experience through their aisles and a unique culinary experience in their eateries — all in one stop.

Fresh Food Market is unique in being very spacious, which allows you to view all of the items separately without them being jammed in one place, making every item shine on its own. It’s also divided into multiple sections, including bakery, patisserie, fish, butcher, cheese, deli, Italian deli and the sushi corner.

 

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Pretty much every single grocery item and every single brand you can imagine is there and they’re all very organized so that you can find what you’re looking for immediately (We literally counted about 20 different brands of vinegar!). The sections all have very fresh products: You get lost in the smell of the fresh baked goods when you pass by the bakery section, the cheese section has a wide range of cheddar, edam, gouda and all of the gourmet imported types of international cheese that you can ever want and, if you don’t have time to cook, you can just grab some of their pre-marinated meat, chicken or fish.

 

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You can also grab a quick bite to go or stay and have a decent meal while shopping, as they offer different delicious cuisines. You can pass by for breakfast and have egg muffins and bacon or salmon quiche or grab a quick sandwich, including club, turkey swiss, smoked salmon, tuna mayo, roast beef, pesto chicken and many more. Also, for all of the healthy and diet freaks out there, they have roasted organic chickens as well as a wide range of salads from cobb to chicken Ceasar, quinoa edamame, fattouch, chicken tandoori and more. And last but definitely not least, their pizza corner offers a large selection from margherita and pepperoni to seafood and four cheese with mozzarella, parmesan, cream cheese and gorgonzola cheese and even a GLUTEN-FREE PIZZA!

 

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Their sushi corner is also a MUST-TRY with several options to choose from between nigiri — nigiri salmon, tuna, shrimp, eel, mussels — and maki rolls and their nigri special with jumbo shrimp and tobiko. For the maki rolls, you have crispy, salmon quinoa, Philadelphia, spicy salmon California, Alaskan, shrimp konafa and shrimp rolls. You can also enjoy different kinds of rolls for a cheaper price with their sushi combos with 12, 24 and 48 pieces.

 

 

Fresh Food Market is a must-try experience that you can do alone or in a group. It’s perfect for foodies and avid cooks. You can go there for a quick errand or you can sit there and have coffee and a croissant or chocolate with a friend. We know that we’ll definitely be going back!

 

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WE SAID THIS: Check out Fresh Food Market on Facebook and Instagram.

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