AXEPERIMENTS

By Kareem El-Nagdy On May 21, 2012

For the launch of their global “Show Them The Way” campaign, Axe Middle East and Digital Republic have created AXEPERIMENTS; an interactive YouTube video where the viewer gets to experiment on some hot ladies to see what attracts them.

Launched in Egypt to start with, AXEPERIMENTS is based on the simple insight that in order to attract women, you first must understand them. And with a provocative twist to it, AXE is able to consistently carry on their marketing strategy for the international brand famous for their award winning commercials.

To market AXEPERIMENTS, a rather suggestive trailer was released one week before the full video launch. Media support included video seeding, Facebook ads, Google video ads, standard banners and special executions.

Playing a new kind of advertising in the local scene, we are sure that this technique will be quickly followed by all marketing gurus in the region. And we pride ourselves as Egyptians to be the pioneers of such new innovative ideas.

Check out the trailer and the video below.

WE SAID THIS: Which Axeperiment are you gonna try?

Axe social media