For years, brands wanted to look flawless—smooth ads, polished vibes, not a crumb out of place. But TikTok has flipped the script. The hottest marketing trend…
Author: Malak Shalaby
Malak Shalaby
Malak cannot seem to get enough of Literature - so much so that she has pursued it in both her BA and MA, and the love affair is still going strong. Aside from her love for words, humans generally fascinate her. She spends a lot of her time analyzing the minds of people around her and watching criminal minds. She is still fairly new in adulthood, and until now, nothing has made sense in life but chocolate.
Before I even crossed the palace threshold, Umm Kulthum was already waiting. A grand white statue of her stood tall, commanding the entrance. The sound of…
Breakfast in Abu Dhabi hits different when it comes from a bakery. Whether you’re after flaky croissants, sugar-free treats, or bread so good it deserves its…
Gerard Butler’s Kandahar has climbed to #2 on Netflix US, and it’s more than just another high-octane action flick. Directed by Ric Roman Waugh, the movie…
Mohamed Salah just pulled off something no one in Premier League history has done before: three PFA Players’ Player of the Year awards (2018, 2022, 2025).…
Palestine just locked in its official Oscars submission: Annemarie Jacir’s Palestine 36. The film is set for its world premiere at the Toronto International Film Festival…
Cairo isn’t just a city—it’s a history book written on street signs. Some names are about power and politics, others are about pure chaos (and ice…
Hamas has agreed to a new ceasefire and hostage exchange proposal brokered by Egypt and Qatar. The plan outlines a 60-day truce and partial hostage releases,…
Ancient Egyptians weren’t just about pyramids, gold masks, and epic eyeliner—they were also packing snacks for the afterlife. And not just any snacks: cheese. The Cheese…
Cinematographer Taimour Taimour sadly passed away while spending his summer with family in Ras El Hekma. In a moment of bravery, he rescued his son from…
