Ad-Dicted: The Grandparents Frame

This is one of those ads that will tug at your heartstrings and make you regret all those times you didn’t answer your grandma’s phone call or flaked on a visit because you wanted to go out with your friends instead. Bad, bad you.

In all seriousness, it’s a well-done commercial and the Grandparents Frame is a smart way to apply already existing technology to address a wide generational gap in today’s interconnected world.

Watch it (and try not to tear up) here:

WE SAID THIS: Check out Egypt’s version of Pharrell’s “Happy” video – it’ll definitely put a smile on your face and some happiness in your heart!