MusicHall, Boney M and Justin Bieber to Rock Porto Cairo Mall

Now that you know that the rumor is true – that the Biebs himself is coming to Egypt – we can share more exclusive details about how Porto Cairo Mall is stepping up their game for their launch.

Justin Bieber‘s Apr. 25 concert is only the third in a series of major concerts to be hosted at the mammoth mall. Also coming are MusicHall, a Beirut- and Dubai-based experience featuring acclaimed regional and international acts, on Mar. 20 and the Euro-Disco beats of Boney M on Mar. 27.

Porto Cairo Mall’s bookings reflect very smart business moves on their part, attracting a wide range of potential consumers. Bieber will bring the tweens, who will bring their parents, who could invest in property, while MusicHall and its Oriental acts stay true to the region and Boney M pulls an older generation.

The arrival of these international performers also signal a boost for the country’s image, promoting a sense of safety and normalcy that will hopefully attract other big names to Egypt and contribute to revitalizing tourism.

WE SAID THIS: Well done, Porto Cairo Mall.