This week marked the first time the iconic Egyptian jewelry brand Azza Fahmy opened a store outside of the Middle East. Having built up their English and international clientele for years through their online stores, it only made sense to open their store’s door in the UK. The brand started big with a first shop nowhere else than in the heart of London’s luxury fashion at the Burlington Arcade in Mayfair. The store is a dreamy combination of Egyptian heritage meets world history with a luxury feel that only Azza Fahmy can master. Watch below.