Ad-Dicted: This Is a Generic Brand Video


This video, with its dry narration, seems to put all those generic, big brand commercials on blast…

We want to make sure we represent your needs and interests
Or at least a version of your skin color
In our ads.

Until you realize it’s actually a commercial itself – and not just any commercial, but a commercial for a company that licenses stock footage to be used in said generic, big brand commercials! Got it?

Watch it and you’ll see what we’re on about:



WE SAID THIS: Critical thinking – you’re doing it wrong.