This may come as a surprise to some, but it definitely is a given; social media giant Facebook is the most positively perceived brand in Egypt according to global market research company YouGov. This is the second year the social media platform has won the title of Best Brand in Egypt according to the Annual Best Brand Rankings.
The 2016 Annual Best Brand Rankings which launched across 24 countries globally, including the UAE, Saudi Arabia and Egypt, are compiled using the Buzz score from YouGov’s daily flagship brand tracker – BrandIndex. Buzz asks residents daily if they have ‘heard anything positive or negative about a brand in the last two weeks through advertising, news or word-of-mouth’. Respondents are interviewed on YouGov’s online panel.
Facebook has maintained its position as the most positively perceived brand in Egypt for two years in a row. Egypt has 27 million active users and growing on the platform and continues to maintain a positive affinity with consumers.
Following closely, Google and YouTube take 2nd and 3rd place respectively showcasing the volume of positive appeal technology mega brands are achieving in the country this year so far.
Coming in 4th place is local brand Memaar Al Morshedy. This year, the real estate developer ran an advertising campaign specifically targeted at young financially independent males still living at home. The campaign was used to showcase a new premium project with affordable prices to reveal the appeal of living independently compared to some of the situations Egyptian adult males find themselves living in at home.
Unsurprisingly, iPhone has moved up two places to take the 5th position in the annual rankings. With the much anticipated launch of the iPhone 7 handsets, that included the introduction of water-resistance and an improved camera to the phones noticeably welcomed by consumers.
The National Bank of Egypt drops from 5th to 6th place. The oldest commercial bank in the country made headlines in 2016 for offering savings certificates in dollars to attract the savings of Egyptians working abroad.
Galaxy sits at the 7th place. The delicious brand fell two places this year despite running a number of campaigns including a money giveaway on Facebook and Instagram. The initiative surprised customers with cash prizes of up to $10,000 inside their Galaxy chocolate bars at stores in the country.
Almarai stands steady in eighth place. MENA’s largest food and beverage manufacturer, which serves 100,000 retail outlets daily across the region, continued to launch a range of advertising campaigns in 2016 to support its array of dairy, juice, bakery, poultry and infant formula products, including a new Ramadan campaign to encourage the act of giving.
KitKat came in at 9th place, which is a brand new entry to the Annual Best Brand Rankings for 2016.
Rounding out the rankings is Huawei, a new addition, has come in at number 10. The mobile giants has seen huge growth throughout 2016 in Egypt. Huawei has focused on products that meet the needs of various social segments. The Huawei Y5II and Y3II achieved sales of 42,000 mobile phones during the first 50 days following their release in the market.
WE SAID THIS: You should also read Our Top 10 Favorite Egyptians Brands of 2016.