Menna Shalaby and Ahmed Malek Star in New Moving Campaign That Promotes Accessibility


Helm Foundation just adopted a campaign that sheds light on a very important and critical matter —  a matter that most people, sadly, do not consider. There are around 14 million Egyptians with disabilities in this country, and the serious lack of accessibility comes as a big problem, especially when there’s so little potential for change.


Via Helm Foundation


However, Helm Foundation took it upon themselves to start a very innovative initiative that would raise awareness, get people to participate, and make the area surrounding Cairo University accessible for people with disabilities.


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Via Helm Foundation


The campaign’s (very) powerful video was directed by non-other than the talented Amr Salama (of Sheikh Jackson), and featured two of Egypt’s favorite actors: Ahmed Malek and Menna Shalaby.


Via Helm Foundation


WE SAID THIS: We hope that this campaign will be a start for more similar ones that would make more critical areas in Egypt more accessible. 

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