Model, actress, and philanthropist, Elisa Sednaoui, is launching a new collection of backpacks, pouches, carryalls, and accessories in collaboration with French accessories label Josefina. Profits generated from the venture will go toward Sednaoui’s educational social enterprise Funtasia.
Handcrafted by artisans in Spain, the accessories pay homage to Sednaoui’s Egyptian roots; each item in the collection is decorated with imagery of Nile crocodiles or the Abyssinian cat, a representation of the ancient Egyptian sun god, Ra.
“We loved the Ancient Egyptian inspired crocodile and cats so much that we decided to expand the collection to additional makeup cases and a computer case,” she stated on Instagram.
In reference to the bags, the 32-year-old designer revealed that they were created with multiple internal compartments for those leading an active life. On Instagram, Sednaoui stated that the bags were very practical to her especially after having her second baby.
The whole collection is available online where each piece can be purchased from USD 63 to 377.
This is not the first time Sednaoui collaborates with another entity to benefit her social educational enterprise, Funtasia. Last November, she partnered with former Libyan Princess Alia Al-Senussi to curate the “Contemporary Curated” auction at Sotheby’s London, in which profit from 10 of the works being auctioned contributed to Funtasia.
The Elisa Sednaoui Foundation was founded in 2013 with the aim of providing children with access to innovative, hands-on creative learning experiences.