As a part of the ongoing efforts to give back to the community and making a difference, the Tam program has partnered with VIVA Bahrain to launch a Ramadan donation campaign that is dedicated to giving people an opportunity to contribute to good causes and bringing a smile to the faces of those in need.
The campaign is well thought out, it literally touched my heart while watching it, you can find the full video below.
The campaign took place on May 5th, and it’s going to run till the end of the holy month of Ramadan. Each week of this month’s funds will go towards cancer patients, diabetes patients, individuals with special needs, as well as medical equipment, aiming to help those in need to reach and fulfill their dreams.
Donations will all be supervised by Royal Charity Organization and can be made through using cash, or via VIVA Cash Application by scanning the QR code that is found on the donation screens spread across the malls of Bahrain. Those include City Centre Mall, Saif Mall, The Avenues, and Al-Enma Mall.
“We at VIVA Bahrain are always looking for ways to support our community, and this initiative is one that we are proud of launching. Ramadan is a time of giving and there is no greater cause than to show how an act of kindness can leave a positive mark. We truly believe that giving is not just about donation, it is about making a difference, and we urge everyone to join in and help us make a difference together as, by the end of the campaign, we will match the donations made throughout the month,” said Mr. Mohammed Al Khushail Acting CEO.