Newly launched online clothing and lifestyle store ‘Caracal Collection’ is a plus size destination for casual to evening wear, and it’s passionately made in Egypt. The small team’s vision is to create high-quality pieces to generate body-positive fashion. Their pieces and fabrics of pure cotton and silk work around women’s curves, proving size is really just a number.
Keeping shape in mind, the designers find the perfect ratio of fabric and style cut to conceal and perfect the body’s shape. The brand focuses on femininity that creates confidence and individuality.
Locally produced brands such as Caracal Collection show off a bigger sense of culture and belonging. Incorporating details of ancient patterns gives the pieces more heritage and an Egyptian identity most international brands can’t offer.
Although we don’t have many Ashley Graham-esque role models in the Middle East, this brand is a step forwards for body positivity in the region. When we interviewed Dubai-based plus size model, Nikita Phulwani, she explained her frustration of finding high-quality plus size brands, let alone locally based ones.