Watch out ladies, men’s fashion week will hit the Middle East hard this time with all its designs and ideas. 2021 could be the year for menswear in the region following the announcement of the first Arab Men’s Fashion Week event taking place on January 28-30. Men’s style in the Middle East has long been expressed through statement timepieces and high-performance cars with fashion taking a backseat.
Arab Fashion Week event aims to establish a sustainable platform to champion fashion design talent from across the region, including the UAE, Lebanon, Qatar, and Iran. It will take place twice a year, in January and June.
The event as a whole is supporting the current global situation and therefore initially will see designers premiering their collections virtually through their individual expressions of digital creativity on Facebook and Instagram Live.
“The world around us is changing, so too are attitudes towards fashion and nowhere more so than in the Middle East,” said Mohammed Aqra, the Arab Fashion Council’s Chief Strategy Officer. “Arab Fashion Week-Men’s presents the breadth of menswear beyond formal attire and streetwear and paves the way for men in the Middle East to embrace a more adventurous wardrobe,” said Aqra.