You probably heard by now that Egyptian fashion brand, Concrete, finally made it to the legendary red carpets of Cannes. In case you’ve been sleeping under a rock, Yommedine’s Abu Bakr Shawky made quite an appearance at Cannes Film Festival with his Su Misura customized suit! But how did the brand really pave its way to the international spotlight? Well, that’s what we’re here to tell you all about.
There might be several capitals of fashion around the world, but Italy has its own unique taste and definitely comes on top when it comes to the fashion industry. This is where Concrete, derives its inspiration from. Not just its inspiration, but also its style, premium quality, innovation, and its Italian Head Designer.
It’s definitely safe to say that Ettore Veronese is one of the key drivers for Concrete’s noticeable success and evolution for its line of menswear in particular. The head designer has recently paid Cairo a visit to put the final touches on the new collection that is to be launched soon. He made sure to oversee the production and final output of the designs himself. Middle Eastern style comes together with Italian fashion trends forming the inspiration behind the new designs. This enables the collection to match the diversity of today’s modern man. We wonder what Concrete may be holding for us with this new collection!
Veronese is internationally acclaimed for his work for prestigious and reputable Italian brands. He’s also well known for his ability to understand the modern man’s taste and satisfy it with his brilliant designs. If it weren’t for his sleek design, we wouldn’t have been talking about the brand’s new milestone right now.