During the launch of A&L’s newest branch, we (obviously) took a closer look at the fabulous brand that has made a huge buzz in the fashion scene. Their latest offering will simply improve the lives of fashion aficionados in East Cairo by 200%. Yup, it’s located at the one and only Downtown Mall in the Fifth Settlement.
If you happen to be one of the unfortunate ones that has never heard of the brand before, let us enlighten you. A&L is a Syrian fashion brand that is the brainchild of renowned designer Ayman Lahmouni! The Mohandessin branch managed to reign supreme and expand in Egypt, as well as the UAE. Lahmouni grew up in Syria and started designing at the early age of 18. He then continued to study designing in Beirut, which ultimately led him to become the Lahmouni every fashion maven in the Middle East knows today.
The Atelier, that has been operating in Egypt for six years, is always ready with the latest trendy styles from “Ready to Wear”, Bridal Dresses and Haute Couture. The opening took place on Tuesday, the 13th of December, and was attended by influential fashion icons such as Anoushka, Miss Egypt 2016 Nadeen Osama, and Sherine Hamdy.
The main highlight of the event was the launch of the new winter collection which was inspired by the Christmas vibes; thus, white, off-white, and beige colors were dominant in the collection, with some red and green. “We’ve been working for the past five months on the designs to present them on the first of January,” said Lahmouni.