People tend to not be that friendly with drivers. We’re just fed up. Drivers either want to talk to you about something you have literally no interest of, or complain about something else, but transportation giants Careem are planning to change all of that with their newest campaign, Agmad Captains Fel Sahel.
What’s that, you say? Careem are literally going to do what you just read, which is outcool every other driver in Sahel, with their influencer captains. Yup, that’s happening. Imagine yourself getting ready to hit the beach, entering your Careem then finding Zap Tharwat is your captain!
We watched their latest episode and couldn’t get more jealous of the passengers. They seemed to have so much fun as they rap battled and joked around and said “Fay2a.” Especially when one of the passengers threw all the shade when he replied back at Tharwat with the most thug life answer. Begad, it was everything.
And of course, Careem made sure the trio of influencer captains they recruited to be all very different, but very cool at the same time. On top of rapper Zap Tharwat, Cairokee’s drummer Tamer Hashem is going to be one of the lucky faces you’ll be seeing when you use the app. Last but not least, vlogger Marwan Younis will be taking the wheels as well, so get ready for some 2alsh or ten from the king of LOLs.
The campaign aims to change everyone’s perspective regarding Captains. We can talk to drivers ya gama3a, they’re people like us. They’re engineers, students, housewives and everything in between. They’re your neighbor, friend, they’re us.
WE SAID THIS: You tell them, Careem!