HH Princess Noura Bint Faisal Al Saud just announced that Saudi Arabia is set to host its first ever Arab Fashion Week. The announcement was made in London and marks a new chapter for the Kingdom. The spectacle will be six days long, and will host the world’s leading designers and top models in Riyadh from March 26 to 31.
The event will take place at the Apex Center, the architectural icon designed by Dame Zaha Hadid, and will be headlined by the Italian legend Roberto Cavalli.
“The first Arab Fashion Week in Riyadh will be more than a world-class event, it is a catalyst through which we believe the fashion sector will lead other economic sectors such as tourism, hospitality, travel, and trade,” Princess Noura said in a statement on the council’s website.
“We are proud of the significant progress achieved by the Arab Fashion Council in Riyadh, as we announce today the first Fashion Week in the history of the Kingdom,” the Royal added.
The news follows the recent opening of an Arab Fashion Council office in the Kingdom, as well as the appointment of HH Princess Noura as Honorary President of the Arab Fashion Council. The launch of the fashion event comes under the Kingdom’s Vision 2030, Crown Prince Mohammed bin Salman’s ambitious post-oil economic plan which aims to make Saudi a more modern, tourist-friendly destination.