The first neo-cultural festival in the region will take place at Abu Dhabi’s Yas Bay Waterfront from April 26 to 30. The name of the festival, “BRED,” was inspired by the “Born and Bred” movement celebrating Arab identity and art. A festival all about the urban scene in the Middle East is giving local and regional artists the chance to exhibit their work alongside international artists. Expect exclusive streetwear, street food, basketball competitions, and gaming as well as several performances by top international musicians yet to be announced.
The focus of the festival will be music, fashion, sports and art and starting at 5pm daily, with general access priced at Dhs75 per day. You can pay an additional Dhs100 and get general tickets along with access to the VIP deck at the closing party and an invite to the first-come-first-serve exclusive rooftop Neo Bar.
The festival will be presented by Hypebeast, leading online platform for men’s contemporary fashion and streetwear, it also works to showcases the latest trends in fashion, art, design and culture and is not limited for men since Hypebae is a female-focused platform creating visually impactful content.