While we’re constantly looking for excuses to be lazy and unfit, Egypt’s trainers and athletes keep making it exceptionally hard for us. Long gone are the days when men spent time at the kiosk bonding, now it’s all about fitness classes. There has been an obvious obsession with health, squats, and abs in Cairo lately. Everywhere you go -Cairo or otherwise- there’s a fitness session happening. Yet, only a few took it from small classes to viral crazes. Ignite Egypt is definitely one of them.
Hussein Abdel Dayem, founder of Ignite Egypt and Performance Specialist, just gave us one more chance to get that summer body we’re all dreaming of. The fitness guru, along with trainer/fashion designer Deana Shaaban, just announced the launch of a third facility in Point 90 mall in New Cairo. If that’s too far for you, well they got you covered in Lake View as well as Heliopolis. Ugh!! So much pressure to be healthy.
We did it! @ignite.egypt has just launched its third facility! We had such an amazing night filled with amazing energy, lots of coffee and food fueled by @espressolabeg and amazing music and the best of company! We have a kick ass team, coaches who believe in the art of coaching and are passionate about changing lives. What they say is true, work hard, keep an open heart to all things, be kind and wish the best for your neighbor and with time, success will come and will be inevitable! Here's to endless years filled with mountains of success!