While we’re constantly looking for excuses to be lazy and unfit, Egypt’s trainers and athletes keep making it exceptionally hard for us. Long gone are the days when men spent time at the kiosk bonding, now it’s all about fitness classes. There has been an obvious obsession with health, squats, and abs in Cairo lately. Everywhere you go -Cairo or otherwise- there’s a fitness session happening. Yet, only a few took it from small classes to viral crazes. Ignite Egypt is definitely one of them.
Hussein Abdel Dayem, founder of Ignite Egypt and Performance Specialist, just gave us one more chance to get that summer body we’re all dreaming of. The fitness guru, along with trainer/fashion designer Deana Shaaban, just announced the launch of a third facility in Point 90 mall in New Cairo. If that’s too far for you, well they got you covered in Lake View as well as Heliopolis. Ugh!! So much pressure to be healthy.