Retail stores are on the verge of expanding into other countries in order to extend their operations and migrate to areas with more consumers. As a result, Gulf Marketing Group (GMG), a worldwide Emirati well-being corporation that retails, distributes, and manufactures a portfolio of leading international and home-grown brands in sports, has committed to opening more than 100 sports retail outlets in Egypt over the next five years.
GMG has stated that a number of outlets will open in Cairo this year. Sun & Sand Sports, a GMG brand and the Middle East’s leading sports retailer are set to open at the City Centre Almaza and the Mall of Egypt.
GMG’s Deputy Chairman and CEO, Mohammad A. Baker, stated:
Egypt, we believe, is a tempting entry point into North Africa. With a big youth population that is increasingly adopting healthy and active lives while demanding the newest in popular international brand trends. We are pioneering new brand experiences and offers in Egypt’s vibrant retail scene with our planned investments, while also creating new jobs in the wider economy.Mohammad A. Baker via Gulf Business
With a large presence across the Middle East, Southeast Asia, and North Africa, GMG has introduced more than 120 international brands into its markets. GMG’s vice president for Egypt, Imad El Ghazal, announced that he will collaborate with the company’s international brand teams and claimed:
GMG will also work with local retail leaders in Egypt to create unique customer experiences while establishing strong and sustainable distribution channels for both our owned brands and international partners as part of our plan.Imad El Ghazal via Yahoo Finance
GMG’s entry into the Egyptian market is a critical milestone in the company’s growth and expansion, as it will allow it to reach out to more consumers in the region. So, how does this relate to the Egyptian market? Egypt is one of the countries that seek brands with a particular trend toward sporting clothing. GMG will then provide them with new stores that will capture Egyptian consumers’ interests. Those establishments will be available at new large malls that are already a popular destination for many shoppers, ensuring that consumption is maximized!
GMG is also dedicated to providing engaging consumer experiences, which has been the company’s objective for the past four decades. As a result, the company’s most crucial task is to comprehend its clients’ requirements. For expanding growth and uncovering new retail prospects, data is one of its most significant assets. GMG also prefers long-term collaborations that provide high returns on investment for its partners.