Egyptian Internet Enraged by Sexist Etisalat Campaign

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Etisalat Misr’s latest campaign “El far2 ma been el awlad w el banat” has been making waves on social media… and not the good kind.

 

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The campaign started with a few pictures that showed how boys and girls react to different situations, such as boys supposedly taking no time to get ready, while girls take as long as days.

 

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The Egyptian Internet was mildly upset, but didn’t take action until this now-deleted post that caused everyone to go freakin’ nuts:

 

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You were probably trying to be funny, Etisalat, and failed epically. Sexism is not a good look — on anyone, but especially not on one of the country’s biggest and most visible brands.

 

 

 

WE SAID THIS: Don’t miss What I Wish I Knew Before Being Born an Arab Girl.

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