Promising Emirati Fashion Designer, Latifa Al Gurg just won a competition with the prize being the chance to dress more than 30,000 Expo 2020 Dubai staff and volunteers! Latifa will work closely with Expo 2020 to develop the uniforms, which will be worn by the Expo workforce as they welcome millions of visitors in one of the most hyped events in the region.
The fashion designer also happens to be the founder of the classy fashion label, Twisted Roots. On her victory in the competition, she said “I am honored and privileged to have participated in this competition and to win it is a dream come true. Ever since Dubai triumphed in its Expo 2020 bid, I have felt it was important for me to be part of this national milestone. I took up this challenge as I wanted to showcase my nation’s culture and achievements through my designs.”
The finalists were evaluated based on criteria including practicality, the inclusion of sustainable elements and their representation of Emirati culture while staying true to the Expo 2020 brand. The long-awaited event will take place in Dubai for six months from October 20th, 2020 to April 10th, 2021.