The Batter Half for Your Better Half

Valentine’s Day is approaching and the campaigns are rolling in. One favorite local sweet spot, The Batter Half & Co, caught our eye with their creative V-Day specials.

Customized Heart-Shaped Cupcakes Charity Benefit

From now until Feb. 28, The Batter Half will be customizing heart-shaped cupcakes on the spot with the type of heart that best describes you: angry, shy, nerdy, etc.

The best part about this campaign is that you’ll also be contributing to a worthy cause: 10% of all revenues will go to the Magdi Yacoub Heart Foundation.

Here’s a sample of TBH’s customized heart-shaped cupcake personalities:

Go to the Zamalek location to get your heart customized on the spot, or you can pre-order here.

To track the amount of revenue proceeds going to the Heart Foundation, TBH will have a “love thermometer” showing the promotion’s progression toward its goal of paying for an entire healthy heart transplant operation by the end of February.

Love Songs

Don’t you love it when you walk into a store and your special song just happens to be playing? Now you have a chance to make that happen at The Batter Half’s store in Zamalek.

Take a snapshot of your favorite love song on your iTunes and post it on any one of The Batter Half’s social media outlets (Facebook, Twitter, Instagram) with the hashtag #TBHLove.

The Batter Half will be rounding up y’all’s love songs from its social media accounts throughout the month and adding them to its  February Valentine’s Day playlist.

WE SAID THIS: Happy V-Day from the Empire!