There are fashion houses that follow trends — and then there’s Ashi Studio, which creates moments. Founded by Saudi designer Mohammed Ashi and based in Paris, the label is all about sculptural drama, unexpected silhouettes, and red carpet looks that feel like wearable architecture.
Most recently, Hailey Bieber turned New York City sidewalks into a runway while promoting Rhode, stepping out in a bold brown creation from Ashi’s Fall/Winter 2025 couture collection. The look was sleek, architectural, and unapologetically couture — the kind of outfit that instantly makes you stop scrolling.
And it got us thinking of all our favorite celeb fashion moments created by Ashi. So let’s revisit the icons who made headlines in the house’s most unforgettable designs.
Hailey Bieber
Hailey’s Ashi Studio look was minimal in styling but maximal in impact. The strapless corseted bodice was crafted from brown horsehair — an unusual but powerful material that gave structure and edge. The slightly flared skirt balanced the architectural top, while pointed heels and a slick bun kept things sharp and clean. It was the perfect fusion of Hailey’s understated vibe with Ashi’s dramatic couture DNA.
Jenna Ortega
Jenna has always leaned into gothic, Addams-inspired fashion, but for the Wednesday Season 2 press tour, she shocked everyone in something totally opposite. At the London premiere, she wore an ivory latex gown from Ashi’s Fall 2025 Couture collection — sheer from neckline to hem.
The gown featured snake-scale detailing, a fiery peplum, and a yellow-tinted, water-drenched train. But the true showstopper? The corset laced down her entire spine, beginning at her neck and finishing just below the hips. It was theatrical, spine-chilling (literally), and a reminder that Jenna is just as much a fashion risk-taker as she is a screen star.
Beyoncé
In her 2020 visual album Black Is King, Beyoncé cemented her status as the ultimate couture muse in a hand-embroidered Ashi Studio masterpiece.
The piece reportedly took more than 70 hours to complete, with exotic feathers placed one by one along the bodice. The result was a look that blended regal elegance with sharp political symbolism, serving as both art and activism — a perfect reflection of the film’s message and Beyoncé’s role as a cultural icon.
Monica Bellucci
Few people embody timeless elegance like Monica Bellucci, and her Ashi Studio moment for the November issue of Elle China was pure sophistication. She wore a velvet floor-length overcoat from the Fall/Winter 2024 couture collection, complete with a standing structured collar and dramatic bell sleeves.
The look felt equal parts old Hollywood, gothic romance, and avant-garde couture — proving that Ashi’s designs aren’t limited to red carpets, but also thrive in editorial storytelling.
Cynthia Erivo
When Cynthia Erivo takes the stage, it’s never just about the voice — it’s also about the visuals. At the 67th Annual Grammy Awards, she honored Quincy Jones with a soulful rendition of Fly Me to the Moon while dressed in a black velvet Ashi gown.
The balloon-shaped skirt gave her a commanding silhouette, echoing the grandeur of her performance. It wasn’t just a dress — it was stagecraft, couture working in perfect harmony with music.
Anna Kendrick
Anna Kendrick’s Vanity Fair Oscar Party look was a playful departure from typical Hollywood glam. Her Ashi Studio mini dress — fitted, bell-shaped, and embroidered with cascading grapes — was cheeky yet couture.
From the Fall/Winter 2024–25 collection, it showed how Ashi can deliver whimsy without losing an ounce of craftsmanship. It was the kind of dress that makes you do a double-take: grapes? on couture? Yes, and it worked.
Kylie Jenner
Kylie brought peak drama to the 2025 Vanity Fair Oscar Party in a custom Ashi Studio creation. The look featured a sculpted black corset paired with a lace-encrusted skirt, completed with delicate garters.
It was classic Kylie — sensual and commanding — but elevated by Ashi’s meticulous detailing. It landed firmly in the “unforgettable” category.
Cara Delevingne
Cara has always been fearless in fashion, and her Ashi Studio gown at the 78th Cannes Film Festival was pure spectacle.
The custom corset design with exaggerated panniers was draped in black satin, creating a silhouette that nodded to 18th-century couture while still feeling strikingly modern. On a red carpet filled with sequins and safe gowns, Cara’s look stood out as bold, sculptural, and unapologetically different.
From Beyoncé’s painstakingly embroidered masterpiece to Jenna Ortega’s latex shocker, Ashi Studio is more than just a fashion label — it’s a creative force shaping how celebrities make statements through clothing. Every piece is couture theater, and every moment reminds us why Ashi belongs in the spotlight. We can’t wait to see who wears it next.
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