Marketing Kingdom 2 Is Returning to Egypt and Here’s How We’re Getting Ready

Fairmont Heliopolis & Towers will be flooding with humans from all around Om El Donya on the 26th and 27th of October. Why, you say? Well, they’ll be granted a one-in-a-lifetime opportunity to attend revolutionary presentations by marketing icons and some of the world’s biggest names. With Facebook, Instagram, Twitter, Google and Sony Music hitting the stage, Marketing Kingdom Cairo 2 is set to be bigger and better than before.

We all have one month to get ready, and we’ve found the perfect way to do so. We give you 10 marketing tips and life hacks by some of the guest speakers to get you (and us) excited to meet them in person when the big day comes.

“As overused as it sounds: dare to disrupt, and dare to disrupt yourself in particular. Scan the conventions in the market and try to break them in order to identify and optimize new whitespace opportunities. To many, the term disruption could generate a feeling of distress, and that is fine. It actually should feel uncomfortable and a little off. Besides that, we often mistake disruption for transformative and costly technological change. However, disruption does not have to be costly; it is a mindset that looks past restrictions that have been set by industry processes and familiarity.” – Darre Van Dijk, TBWA Amsterdam, Netherlands

“Actions are what will give you the edge.” – Mohammed El Sharkawy, Unilever Hair Care, UK

“Consumers are spending a significant amount of their day on mobile in mobile apps.  This makes it a great place to attract attention, deliver a relevant message and to drive business results” – Ian Manning, Facebook, UAE

“In today’s fast paced world, consumers want relevant, targeted messages and are able to determine the key message in a fraction of second and remember key outtakes in a matter of seconds.  So in a mobile world, we are able to deliver meaningful messages in only seconds, potentially changing the way we think about advertising.” – Ian Manning, Facebook, UAE

“Digital transformation is driven, not by technology or data, but by strong leadership, a well-understood strategy as well as the people and culture.” – Kevlin Lee, Thomson Reuters, UK

“If you want to have r-e-a-l success with your video – make sure you do it with the right set of KPIs.” – Magnus Zaar, Think Agency, Sweden

“Measure everything but keep measurement simple and aim to track performance against sales and brand metrics whatever platform your campaign runs on.” – Tim McLoughlin, Hotels.com, UK

“Strive for progress before perfection.” – Maksimilian Kalhed, The Pop Up Agency, UK

 “Focus is king/queen.” – Abraham Asefaw, The Pop Up Agency, UK

 

“Your reputation is driven by perception on all channels, so focus on it and manage it on all channels.” – Khaled Ismail, Tetra Pak, UAE

WE SAID THIS: If you’re a marketing fiend such as myself, visit the events page on their official website and count down until the 26th of October!