Once upon a time, ice cream caravans used to roam around Egyptian cities during the summer, surrounded by 80s kids with coins to exchange for quality gelato. But y’all don’t need to mourn over that no more, because 4 degrees is here to stay.
Mourad Ashour and Sally Shahin, a young Egyptian married couple, have teamed up to run 4 degrees, an ice cream caravan that will move around bimonthly. They opened on August 1 at Arkan, 6th of October and they’re staying there until September.
Mourad has always been a foodie, he tells us. He dines out regularly with his wife and when they order dessert they get alarmed by the price; “I mean, I don’t mind spending all that money on a dessert, but not when there is no value for money!” That’s when el fekra kebret fi demagho and they started looking for a good supplier for a well-equipped caravan that would work well with the cream and cooling. Then, Mourad started browsing for YouTube tutorials and that was basically it.
What they do?
“Ice cream is made at four degrees,” Sally explained to us. “And this is where the name comes from.”
“Whenever we do a mix, it is stored initially at 4 degrees before being processed and also eventually we want to serve four different frozen desserts,” Mourad further explained. “Also, our gelato sticks is a four-step process; stick it, dip it, top it and drizzle it.”
They also serve four different concepts of ice cream: softserve, ice cream on sticks, gelato scoops with a twist, and the fourth concept is a surprise.
Customer Satisfaction
The best thing about the whole 4 degrees experience is that the whole process of the ice cream making is done right in front of the customers. “There’s always smiles on the faces watching, young and old alike,” Mourad told us. They try to keep it as simple and affordable as possible to embrace all people from all backgrounds.
Next Step
They’re working on new varieties, new flavors and something special for the winter. “We’re also working on a new concept in March; a concept of reaching out to people in several places without losing our quality,” Mourad told us.
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