5 Essential Online Tools to Maximize Your Small Business

Online tools are fundamental in the growth of your business. Before settling on particular devices, you first define your objectives and consider what help you need. Make sure that you find out what might work for your business and all the required operational procedures. You should also formulate an achievable timeline that covers all your long and short-term goals. Pick tools based on your objectives and other factors, such as the ability to upgrade and the type of tool. The following are some of the essential tools you can use to improve your business.

Google Analytics

Google Analytics is a crucial tool for the collection and analysis of information about traffic to your website. You have the power to assess the results of each campaign instantly and make comparisons between data from different periods. Some features allow you to view how users interact with the content on your website. Bounce rate is the number of visitors that leave your site without making any interaction. Determining bounce rate is crucial for making improvements to your online presence in the future. Device functionality, user experience, online marketing strategies, and many other critical aspects of your business are made simple by Google Analytics.

Pay Stub Generator

Pay Stub generators make it easier for you to track vital financial information such as paid taxes and assist you in keeping payroll records. Preparing payrolls can be a time-consuming process, especially if you have many employees working for you. You have to know your employer identification number, calculate employee hours, handle deductions, and understand the laws of your state. Free versions of a pay stub generator enable you to input your company data and get a good pay stub. The size of your business determines the best arrangement for you. If you run a small dynamic business, you will need a tool with added features.


Optimizely is a platform that helps build and run A/B tests on your website. The tests are used to achieve the validation needed for conversion rate optimization efforts. The tool allows you to create an array of experiments tailored for your website using the built-in features accompanying the service. One of the main advantages of this tool is that it gives you a smooth application.  You can organize experiments and campaigns using the available features without any prior technical knowledge. Additionally, it is easily integrated with other tools and provides excellent deployment of server-side tests, thus enabling accessible page redesigns.

Password Management Tools

Security concerns such as data breaches are a significant concern to most business owners today. It would be best to strive to find viable solutions that provide the best protection and are easily manageable for your employees. Although secure passwords are usually the first line of defense, remembering the complex combination of keystrokes is difficult for most people. The primary benefit of a reliable password manager is that it allows you to manage and store many passwords and logins. Password management tools let you stay in control of your cyber security by remembering all your login credentials on your behalf. The devices can generate secure passwords while utilizing the latest and best practices in the market.


Quora is one of the most popular crowd-sourced Q&A forums in the world. Unlike most social media networking sites, it encourages users to reply to questions posted by other users on the platform. The best way to get started is to think from your customer’s perspective and begin typing questions that they would most likely have. The answers that you receive are crucial for the improvement and growth of your business.

Running a small business can be a difficult task. In the modern world, you need to incorporate the right tools to help it grow and maintain competitiveness. The above tools can play an important role in the survival and expansion of your small business.

WE SAID THIS: What other online tools would you suggest?