‘2 Kefaya’ Campaign Raises Egypt’s Awareness for Family Planning
Egypt’s growing population is becoming an existential crisis, where it has become one of the most populous countries in Africa and the Middle East.
Egypt currently ranks the 15th most crowded country in the world with an estimated population of 99.97 million (but we all know it’s more than that!)
The Ministry of Social Solidarity collaborated with the ‘Takaful’ programme to bring 2 Kefaya campaign to life. The ministry aims at raising awareness and correcting misconceptions when it comes to family planning. Their target group is women between the age of 15-45, mainly living in Egypt’s rural areas.
2 Kefaya plans on appointing 3,500,000 home visits in Egypt’s governorates with the highest birth rates and is cooperating with 100 local NGOs to develop family clinics. According to Ahram Weekly, the United Nations Population Fund (UNFPA) is supporting the program with EGP 10 million for the training of doctors and nurses who will work in the clinics.
The campaigns social media game has been on point, with simple yet shocking visual demonstrations of the reality of having more than two kids in this age.