This Is How SAP Is Digitally Personalizing the Dubai Expo 2020 Experience
The entire world is shifting its focus towards Dubai as the Expo 2020 is just one year to go. The World Expo will be taking place from the 20th of October 2020 to the 10th of April 2021. It was announced earlier today that SAP will be helping the digital transformation of the Expo 2020.
SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best. The organizers are using solutions from SAP to help optimize processes and costs and deliver personalized experiences for the visitors. The Expo is expecting 25 million visits and 192 participating countries.
“SAP is key to helping Expo 2020 Dubai deliver a seamless, integrated experience for organizers, participants, and visitors. We’re using the latest solutions from SAP in areas such as analytics and customer profiling to help tailor the Expo experience for millions of visitors based on their personal preferences.” Said Mohammed Al Hashmi, The CTO of Expo 2020.
The Expo is using SAP S/4HANA® for back-end financials, HR and procurement and the SAP C/4HANA® suite for real-time visitor information. Moreover, it’s using SAP® Analytics Cloud solution and SAP Digital Boardroom for real-time analytics and visualized reporting for enhanced decision-making.
During the Expo 2020 Global Media Briefing, SAP will demonstrate PODium, it is an interactive technology platform to help People of Determination effectively navigate the Expo 2020 site.