The Smart Way To Begin Your Business: Don’t Be A Hero


A lot of times it’s better to be a quitter than a hero.

For example, let’s say you think a task can be done in two hours. But four hours into it, you’re still only a quarter of the way done. The natural instinct is to think, “But I can’t give up now, I’ve already spent four hours on this!”

So you go into hero mode. You’re determined to make it work (and slightly embarrassed that it isn’t already working). You grab your cape and shut yourself off from the world.

And sometimes that kind of sheer effort overload works. But is it worth it? Probably not. The task was worth it when you thought it would cost two hours, not sixteen. In those sixteen hours, you could have gotten a bunch of other things done. Plus, you cut yourself off from feedback, which can lead you even further down the wrong path. Even heroes need a fresh pair of eyes sometimes, someone else to give them a reality check.

Sometimes an obvious solution is staring you right in the face, but you can’t even see it. Keep in mind that the obvious solution might very well be quitting. People automatically associate quitting with failure, but sometimes that’s exactly what you should do.

We Said This: If you already spent too much time on something that wasn’t worth it, walk away. You can’t get that time back. The worst thing you can do now is waste even more time.

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