RamaScoops: El Maxibon

By Kareem El-Nagdy On Jul 23, 2012

I’m sure you’ve seen this heaven of an ice-cream plastered everywhere in Cairo’s streets. Well it’s Nestle’s newly introduced ice-cream: Maxibon, half sandwich half chocolate coated ice cream!

Well I was gonna be fine with just the sandwich, but OK. Two is better than one! With no better time to launch a campaign than during our squelching summer months, they also gave us a TV ad this Ramadan.

I cant say it’s as good as the Kimo Kono ad last Ramadan (That was a hit!! EVERYONE LOVED IT) but I like this one as it is simple, to the point, uses a mixture of a western technique using T-Pain’s sound with the oriental song and the local traditional message.

WE SAID THIS: Great Stuff! Looks like there will be other copies for the ad with different situations, so stay tuned!

Kareem El-Nagdy

Kareem is an entrepreneur of many colors, from branding, design, web development, to PR, marketing & logistics. With over 11 years of experience in these various fields he is currently helping over 1.5M professionals around the world find jobs and courses on a monthly basis at Laimoon.com and Co-Founder & CTO/Creative Director at Scoop Empire. He likes to get in bed with new social tech ventures and analyse digital artwork. When he is not busy doing all of the above he likes to practice a very healthy social life and travel the world!

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