Loli Bahia Is The New Face Of Yves Saint Laurent’s Latest Beauty Campaign

The fashion world’s rising star, Loli Bahia, a 19-year-old French-Algerian model who has been slaying the runway since 2020, just got named Yves Saint Laurent Beauty’s latest brand ambassador. Donned in a slick black leather jacket and black top, the model is seen posing with the brand’s Slim Matte lipstick on Yves Saint Laurent’s official Instagram page. The model joined the brand’s campaign along with Chinese model Tao Ye to promote its latest beauty line.

At such a young age, Bahia has been making a big name for herself, becoming one of the most in-demand models in the industry. Just a few months after her breakthrough Spring 2022 fashion season where she strutted the runway in a total of 65 shows; since then, she has become a runway fixture. At such a young age, she was chosen to walk down catwalks of the biggest names in fashion including Louis Vuitton, Chanel and Givenchy.

Beyond the runway, she has been the face of several campaigns for the most prestigious labels including Courreges and Max Mara with her more recent campaign being with British luxury label Burberry. As today’s face of Yves Saint Laurent’s Beauty campaign, she will continue to be on the radar of the biggest names in the fashion and beauty industry.

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